We live in an era dominated by communication technology. As the ability to communicate increases, mobile apps are being developed at an ever increasing rate. There are already hundreds of thousands available and as Internet access continues to lean more and more in the direction of mobile devices, this number can only increase.
Customer satisfaction is a crucial part of success. It generates repeat business and good public relations. As companies strive for customer satisfaction they are leaning more and more on IT solutions including help desk software. Good helpdesk software can improve customer relations and increase the credibility of any company. However, there are certain things you need to do before purchasing help desk software.
The concept of marketing has changed drastically in the last 20 years, it is no longer simply a matter of creating an effective advertising campaign. While advertising is still important, it is now more than just promotion. Competition has reached a point where marketing has become redefined as the skill of establishing and maintaining a relationship with a customer base.
While content has a number of purposes, those purposes cannot be achieved if the content does not engage the customer. That is, the content must generate interest and the best way to generate interest is to be relevant. Thus, research is the first step in any content marketing strategy.
Consistent high quality service across all customer touch points is vital both to sales and to building a quality reputation for your company. Remember that a dissatisfied customer is far more likely to complain to friends and family than a satisfied customer is likely to tell people about his or her good experience. And with modern technology, dissatisfaction can go viral very quickly.
Ironically, sales has traditionally been one of the weakest aspects of business. Despite the business courses offered and the hundreds of books written on the subject, the average salesperson or sales force has mostly been working under little more than a directive to sell.
Scaling software to present and future business requirements is one of the most difficult challenges that entrepreneurs face. Startups often have limited budgets and so tend to purchase only the software they need at the moment. This can lead to problems if business expands more rapidly than anticipated. It can also lead to unnecessary expenditure if things don’t turn out as planned.
Outstanding customer support is a necessary element for success. Startups often begin with only the most basic customer service infrastructure, such as email and small service elements packaged in simple management or productivity applications. They only realize the need for purpose built customer service apps as business increases and the old way of doing things proves inadequate.
Change is in the air. Disruption is the order of the day and not just the kind caused by advances in technology. The recent disruption of the financial markets caused by Britain's decision to leave the EU is a case in point. It is an important illustration of just how much finance and business in general relies on politics. But, not only is there hope in uncertain times, there is a business solution that has nothing to do with politics.
Digital technology is transforming the art of marketing and offering CMOs the ability to create brand recognition in new and unique ways. Omnichannel promotion enables geo-targeting and personalization in a way that creates a new form of brand loyalty. It use to be that brand loyalty was based almost solely on the product itself. Now, brand loyalty can be generated by direct communication with the customer.
There is concern in some quarters that the sheer spread of digital technology will change the way Millennials think, in that the constant interaction with technology will change the way young people's brains develop. This may be true, but, is it necessarily bad? Our civilization has experienced more change in the last hundred years than any other civilization in history. We humans are big initiators of change, while being wary of change at the same time. So, it’s no surprise that we often worry about the effects change will have on the younger generation.
Millennials were the first to be born into a truly digital world. This makes them social game changers. They are accustomed to and expect to be easily connected. From iPhone to Facebook, their sheer connectedness means that brands and marketers need to keep up if they want to remain relevant in the Millennial's world.