Forrester, the marketing research and analysis firm, has released its annual roundup of predictions for the year ahead, and they’re forecasting that 2019 will see big changes in the role CIOs play in their companies.
There was a point in the 1980s where some American banks considered the customer to be nothing more than a source of revenue. In fact, certain banks went out of their way to discourage what they called "small revenue clients." Fees were raised in an effort to discourage small customers. The idea was that if small customers where nickeled and dimed enough, they would be sufficiently annoyed to go somewhere else.
Choosing a digital agency is a matter of hiring the skills you need. This may seem rather obvious, but it’s important to get the services you need and not end up paying for what you don’t need. This is why it is important to know that an agency can deliver on your requirements. Here’s how you can find out.
Although important strides have been made, there are still five common defects that often show up in website bug testing. These are poor user interface, login credential failure and email deliverability as well as finding critical functions and clumsy or unworkable checkout process.
IT, like any other human invention, is a two edged sword. It can be used to help or harm. Digital technology will have a major influence on the future and will determine the shape of our society in the days to come. The principal enablers of digital technology are government, business, education and the public. IT spreads as these different sectors of society foster each other. However, these enablers can also move IT in dangerous and destructive directions, as well.
Many of the world’s largest and oldest organisations are going through unprecedented change as they move their focus to digital. This means a large portion of employees without digital titles may feel left behind. Meanwhile, most of these employees have been using technology since the late 90’s and have indeed become power users in their own right.
A faulty digital product can have disastrous effects on any organisation. These effects go far beyond the expense of correcting the software application. At the very least, poor software performance will get in the way of staff effectiveness. It can cause businesses to waste resources in work arounds that increase cost and impede business activity, not to mention cause immense customer dissatisfaction and increased impact on call centres.
The new digital landscape has changed how business is done. Whether contracting with suppliers or working with other businesses, the keyword is no longer competition, but coordination. Part of the reason is that digital technology is driving prices down, especially in IT. This means that value is sometimes decoupled from cost.
Making markets is an important area of social development that relates to the ways in which business and government deal with new and often disruptive business models. Digital technology is the modern driver of disruptive models.
The Internet has had at least as great an effect on civilisation as the printing press and may have as great an effect as the invention of writing itself. It also created a brand new marketplace, the digital marketplace. But, it was not the traditional offline advertising agency that first exploited this new frontier, it was the digital agency that grew up right along with the market.
Ash Conway, CEO and Founder of Bugwolf, recently spoke with Dave Maunsell, Head of Digital across Australian and New Zealand at Accenture, a man of incredible energy, who has a passion for digital emerging trends, technology and their impact on businesses and customers alike.