While other big companies like Facebook and Google cash in on monetising user data and pitching heavily targeted advertisements, Apple's latest release is taking steps to protect their users' browsing habits and personal information.
Usability can actually be a marketing tool. The more informative a website is, the more likely it is that a potential customer will remain long enough to convert. A high quality site also makes it easier for the customer to interact, thus minimising website abandonment, and these aren’t the only ways that user friendliness and usability increase conversions.
Usability testing is no longer treated as just something that needs to be done at the end of website or application development. It is now an important element that is present, at least to some degree, throughout the development cycle.
Developers have leaned in the direction of IOS for some time. This is because it is a very widely used operating system. While Android has made some inroads, IOS is still number one. This means that testers are more likely to confront regression testing against IOS, simply because of the sheer number of applications that have been designed for that operating system. It's a self reinforcing circle, there are a larger number of third party applications available for IOS and the fact that there are so many applications available makes IOS the senior mobile operating system, which encourages more applications to be written for IOS.
Generally, web site accessibility is governed by guidelines put forward by the World Wide Web Consortium, sometimes known as the W3C. And then there are some governments that put forth accessibility guidelines. However, there are certain principles that exist regardless of the regulations. If these principles are known then it is fairly easy to know what you should be testing for.
Accessibility is the concept of ensuring that everyone can equally use a particular digital asset, whether it is a website or an application. It is more than just making sure that people who are physically challenged have equal access. True accessibility benefits everybody. It benefits both the user and the developer by providing access to digital resources in multiple ways. And the path to accessibility lies in the understanding of universal design.
From the viewpoint of software development, interface exists to enable human beings to communicate with and use software. This is so true that the average individual judges the quality of an application by the quality of its interface. It doesn't matter how well the program may perform its designed functions, it will still be rejected if the interface is not well designed.