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What sacrificing an executive salary for my startup taught me

When you first venture into your own startup, you tend to spend little time thinking about the real cost of what you’re doing. If you did, most people may never get a new venture off the ground. You should have a laser- guided focus on building a great product or service and spending as much time as you can with your customers learning about their problems.
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But when I sat back recently to prepare to raise capital and started to calculated the cost of investing in what I was doing, the real numbers surprised me. The most important thing which dawned on me is money is not everything. Sure it’s part of the end goal, but money itself has no intrinsic value and a short life span when it comes to motivation.

Sacrificing my top paying job over the last few years has taught me what happens when you truly believe. It’s amazing to see the difference it makes to your life when you’re selling something which makes a real difference or solves a problem. I’ve realised anything is possible when you truly believe in what you’re doing

And this means, when you talk with people about what you do and the problem you solve, you will naturally deliver it with conviction and passion, and everyone wants to be a part of that.

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